The world of marketing has already been drawing lines between the customers and consumers as they have different roles when it comes to business. A customer plays a major role in marketing, but it is the consumer who plays a vital role as it is the consumer who brings demand to the market whereas the customer is one to make a transaction after purchase for the demand at hand. Consumers vs Customers – let’s know.
What makes an individual a Consumer?
A consumer is someone who receives the product and uses it. A consumer can be a customer, although this is not always the scenario. For instance, if a parent buys his kids a dress in that scenario the consumer gets to be the kids and the customer is said to be the parent.
This shows us how consumers can be substantial to the business world. It is the consumer that keeps the demands high in the market for items used in daily life.
Classification of Consumer
Economic Consumer
Such consumers acquire items in big quantities regardless of the requirement of the merchandise, and individuals occasionally correlate unique demands with overall transactions.
Extroverted Consumer
It is those types of consumers that rely on certain brands or businesses which are trusted by them. As the company invests in the products they also must invest in some time as well as to attract customers.
The Inferior Goods Consumer
Consumers with a low budget are labeled as the inferior goods type. Items with a low-price tag are utilized by them as they don’t get to have much of a choice because of their low monthly salary.
What makes an individual a customer?
A customer is an individual that purchases a product or item after making a payment for it whether it be by cash or either credit/debit card. For instance, if a person buys some random groceries for his/her home at a supermarket the in that case it would simply make the person a customer.
Classification of a Customer
A Trade Customer
A trade customer lies under the category of those customers who instead of buying for their own needs and requirements purchase products just to sell them to a third party perhaps for a margin of profit.
Terminal customer
As a terminal customer, it indicates that the products bought/purchased by the individual are solely for their needs and requirements of daily life.
Significance of Understanding the Terminologies
The gravity of both the terminologies used makes a high impact on the business and marketing world, several factors come across the mind when grasping the concept of them individually. Some of the factors that fall into the category of the marketing industry when it comes to differentiating customers vs consumers are:
Requirement of purchase. Demand proportionality. Necessity of payment. Ambition of Purchase. The Indented audience.
Conclusion
Often people use the terms “customer” and “consumer” frequently, and it’s past time that we made a distinction so that we can reap the benefits.
The mere intention of any Corporation must be to pay attention and emphasize on both individuals (customers &consumers) they must consider whatever the consumer expects of the goods also should imply various marketing strategies so well that it captures the attention of thousands of consumers instantaneously since the Buying verdict is made by the combination simultaneously or perhaps even with a single individual in mind. In either case, neither of them could be neglected as they both are important to the business.
Are all Customers, but not the other way around?
Unfortunately, not exactly. an individual that makes a transaction for an item leads them to be a customer while on the other hand, the consumer doesn’t have to be a customer to the bought product.
Just like that when a customer isn’t a terminal one, meaning he/she resells the product for a profit margin doesn’t make him a consumer of the product.
Thereby it is concluded that all customers might not be consumers of the product.
Why would it be critical to comprehend the consumer?
Businesses can effectively make advertisements and promotions if they grasp the thinking of how buyers think, experience, and behave. This helps retailers to foresee the customer reaction and willingness, which promotes the sales of established consumer items.
Is it necessary to have the product knowledge to deal your customer?
Employees must have a deep understanding of stores or departmental merchandise in order to best help consumers. When a salesperson is well-versed in a demand for the product, he/she is more likely to target and assist clients in a certain area. An employee, on the other hand, seems to be less prone to participate clients in market segments if he/she lacks sufficient understanding.
